Co-branding Opportunities > Uses

Adopt So what? who cares? why you?^® as your own branded book.

Adopting So what? who cares? why you?^® as your own commercialization toolkit for inventors and entrepreneurs lets you:

• Establish a proven, repeatable methodology for assessing the commercial potential of scientific research and technical ideas.
• Deliver on the mandate to support commercialization efforts by providing a self-education toolkit for your users whether they be inventors, scientists, technology entrepreneurs, or faculty.
• Provides a tangible tool to efficiently service requests for business support from researchers and scientists. The ratio of inventors to business support resources can be upwards of 500:1, making it unrealistic to personally advise and coach every inventor. Inventors can return having read the workbook and completed the worksheets, which accelerates the discussion about the opportunity.
• Use as a marketing tool to promote your innovation and commercialization process to a wider audience such as private sector partners, customers, board members, investors and others in your community.
• Develop new programs, workshops, and support offerings around commercialization and technology entrepreneurship, using the workbook as the resource guide and the worksheets as due diligence assignments.

In many cases, an organization or department's co-branding initiative is quickly noticed and expanded to other partner and sponsor organizations, departments, and schools. Co-branding So what? who cares? why you?^® lets you present your audience with a proven commercialization methodology designed for their particular needs, and moves the conversation with inventors to a new level as they learn to speak the language of business and commercialization.

Read these case studies to learn how universities and commercialization networks are leveraging So what? who cares? why you?^® as co-branded initiatives.

Talk to Wendy About Co-Branding

To discuss co-branding opportunities with Wendy, contact her directly at:
+1(613) 851-6621
wendy@wendykennedy.com

You can also read up on Wendy's services, including speaking and workshops.